Streaming live from the McLaren Racing Headquarters, the Latestsale.com Founder was delighted to meet the leadership team of a generation: the extremely charismatic Udemy Co- Founder Eren Bali and the energized Chief Marketing Officer Genufa Murphy for the full day at the McLaren Technology Centre (MTC) on 27th March 2025. alongside McLaren Racing CEO Zack Brown and the newly appointed Udemy President and CEO, Hugo Sarrazin. E-learning focused business leaders all congregated for the Udemy “Power Up Live: Elevating Skills, Sparking Ideas, Championing Learning” showcase. This pioneering Partnership continues with Udemy perfectly positioned as the Official Learning and Skills Partner of McLaren Racing Limited.
https://www.circologhislandi.net/en/conferenze/ Udemy Chief Marketing Officer, Genefa Murphy describes the Udemy 3Ps concept
The “Power Up Live,” day inaugurated with an impassioned keynote featuring Udemy Chief Marketing Officer, Genefa Murphy who emphasized the importance of developing human skills that encompass a combination of soft skills, power skills and professional skills.
Murphy reiterated Udemy’s mission to improve and transform lives through learning both for individuals and enterprises. Defining skills-based organizations was at the heart of her keynote with business leaders known to often communicate the challenge of reaching this goal. Murphy’s Keynote uncovered the World Health Organization “Future of Work Report 2025” indicating that by 2030, “60% of the global workforce will still need to be upskilled and reskilled.” The top 10 essential workforce skills indicated in the WHO report were predominantly skewed towards soft skills including active listening, creative thinking, and analytical thinking. Technical skills were only featured twice in the top 10 list.
Deploying a strategy to develop soft skills within organizations can alleviate a potential drop in customer satisfaction followed by loss in revenue as well as delays in digital transformation, with Murphy pushing for enterprises to focus on “Delivering innovation, high customer satisfaction, revenue and consistent growth.”
Murphy introduced the concept of the 3Ps at Udemy where she insisted, the skills gap can converge into a unique opportunity to transform businesses.
The Udemy 3Ps center on, PRODUCT—PERSPECTIVE —POINTS OF VIEW.
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