How unique are gold plated earrings? Similarity in design partially answers this question. The Bijoux Oui collection prides itself in presenting exclusive creations to its customers ensuring the jewellery range is a step ahead of other fashion jewellery brands. The other way of addressing this question is to highlight that gold plated jewellery on the whole is mass manufactured meaning that each piece within the collection is the same.
Costume jewellery differs from handmade jewellery as the jewellery pieces are manufactured with specialist machinery and not one by one by local artisans. For this reason, the tooling used for each piece and the jewellery output and finishing is therefore replicated and standardized throughout the range.