Highlights: Monday 30th September 2024 saw the official start of the AWS GenAI Loft opening event and launch party in London with pivotal speakers at the helm. Before meeting the panel of speakers, attendees networked with refreshments from the start, comparing notes on best practice AI implementation.
After a stellar welcome from Tricia Troth, AWS General Manager of UK & Ireland start ups, Troth introduced the session by highlighting the importance of VC accessibility.
It all kicked off with Venture Capitalist Antoine Moyroud a Lightspeed Partner. His synopsis on the current fundraising landscape for emerging tech enterprises was speckled with a touch of magic.
Moyroud detailed the importance attributed to the status of AI capital deployment and explained how best to navigate opportunities and challenges within the eco system. Is GenAI the sci fi thriller we all expected, and to what extent will it change how we work underlying the prejudices garnered from earlier GenAI models?
Moyroud asserted that GenAI is great when it benefits those who can readily access it and use it to optimum levels. He underlined some interesting stats such as 7% US chat bot usage and concurrently just 2% chat bot usage in the UK. He also highlighted that current studies have earmarked 2/5 of US workers fearing for their jobs due to the proliferation of AI.
Antoine Moyroud GenAI Magic Touch
Moyroud expanded upon the concept of AI magic highlighting that gaining trust was critical, with operators needing to clarify when deploying LLMs, whose data they were using to train machines. For Moyroud, the magic lies in showcasing how to make AI work, through the implementation funnel. Data strategies will drive value from different products he claimed. Moyroud questioned what he referred to as the application layer whereby automated Marketing tools combine with LLMs to create mass generated outreach tools. Moyroud further asserted that content qualification is paramount. Good to hear of this alignment of thought with a prominent VC, bearing in mind that the LatestSale.com ethos and competitive advantage centres around MOAT NUMBER 1: value added content that is not easily replicable.
AI Super Intelligence
To what extent can AI agents add value to prospecting and training and how important is it to train the next generation of sales leaders? Over the next 13 years Moyroud asserts that the MarTech industry will enjoy 100 x more growth and in 2024 alone he estimates there are a total of around 14,106 MarTech players in the market.
Referencing a somewhat saturated channel, Moyroud admitted that in the case where every start up was deploying similar tools, if everyone’s AI tool is super intelligent then the reality is, no one will enjoy genuine super intelligence. He claimed that the market could witness a high level of overload hence the need for hyper personalization is ever more important. Liking what Moyroud is highlighting here, the LatestSale.com team is all smiles that our thought processes are profoundly similar to those of Moyroud.
Speed, Product, Velocity, the Antoine Moyroud Way
“Speed, product, velocity,” another set of favourite LatestSale.com team terms were earmarked by Moyroud as essential with accelerated software development cycles ever more dominant for key technical decision making. Increased competition does lower the barrier to entry therefore distribution strategies where a value to price model proposition was important to note. Moyroud indicated the future landscape of SaaS becoming more fragmented or possibly the market could see an era of platform consolidation.
Antoine Moyroud SaaS Hybrid Pricing Model
In tune with the LatestSale.com enterprise pricing model, Moyroud asserts that outcome based pricing as a pricing strategy may be utilized increasingly with SaaS products, making a case for the battle between the Large incumbents versus the nimble start ups becoming ever more prevalent. In this instance, enterprise customers would be paying for outcomes and performance and not access.
Moyroud concluded by summarizing how value metrics were changing timeframes, revenue and accuracy. The risk to all vendors is now one of fostering integration and longevity into client propositions. Moyroud called for stronger alignment to improve and accelerate customer retention rates, forecasting that the future of AI pricing will see the emergence of a new undertaking; SaaS HYBRID PRICING MODELS.