This week Latest Sale reports from the Fashion Business Directory and covers Ganni and Levi’s sustainable jeans. Ganni and Levi’s have a new collaboration on the way; this is the second time the two brands have collaborated.
The brands’ first collaboration launched in the summer of 2020 and featured an upcycled, rental only denim capsule. This time, the brands are launching an innovative eco-denim capsule collection. This new eco-denim material is made from cottonized hemp. Hemp requires less water and fewer pesticides than conventionally grown cotton. It is also sourced from rain-fed hemp crops, which adds to the sustainability equation even more. The collection will feature denim jeans and jackets. There is also a selection of shorts, dresses and tops on offer as part of the collection.