https://aiohealthpro.com/dlb291y The first IBM event of 2024 took place on the evening of MONDAY 26TH FEBRUARY 2024 in Barcelona on the sidelines of the Mobile World Congress 2024. IBM explained how its products and services had adapted to policies deployed in Europe during this exclusive @ftlive invite only, VIP champagne reception, hosted by the FINANCIAL TIMES. According to Kevin Farrar IBM Head Of Sports Partnerships – “AI draws in the fans- Wimbledon (tennis tournament), lead up to matches, creating the necessary buzz required. AI is reportedly already being used to identify new players, and serve new stories, with Generative AI, used to reflect fan persona or audience types. As the first Marketeer and Advertising Exec to join and lead the EMEA product, Marketing and advertising teams…