INFLUENCER MARKETING CAMPAIGN ON BRITISH PRIME TIME TELEVISION STATION ITV FOR JAMES BOND CASINO ROYALE LAUNCH
These are two book showcases displaying a presentation overview of the Carlos Pinel case study of influencer Marketing activity carried out by latestsale.com. Presentations include exclusive promotion on prime time, national terrestrial television station ITV LONDON, ITV YORKSHIRE, ITV GRANADA and ITV CENTRAL WEST, in support of the James Bond Casino Royale movie launch. Influencer Marketing activity was also accompanied with high impact outdoor advertising on London and Manchester transport lines as well as press, promotions and editorial coverage from various magazines covering the Carlos Pinel swimwear and lingerie collections.
CARLOS PINEL SWIMWEAR INSPIRED BY THE TROPICS
With Influencer Marketing at the heart of the Latest Sale corporate ethos, we organised the Carlos Pinel fashion show product placement at one of the most important swimwear and lingerie trade shows in the UK.
CARLOS PINEL SWIMWEAR SELECTED BY HILARY ALEXANDER OBE, DAILY TELEGRAPH
Exhilarating Carlos Pinel swimwear product placement organised by Latest Sale for the Nokia Fashion theatre catwalk show at the Clothes Show Live at the NEC Birmingham in December 2006 enjoyed record sales. The swimwear collection was selected by Hilary Alexander OBE, award winning (twice named British Fashion Journalist of the Year at the British Fashion Awards) former Fashion Director for national broadsheet newspaper The Telegraph.
